Sales Engineering
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Improve the productivity of Pre-Sales Engineers (SEs) on a global enterprise basis, thereby achieving fast, repeatable, and predictable Solution Closure. As a service to the Sales Engineering community, this site presents a framework for an SE Process Improvement Program. We envision a world where SEs are empowered with the services and products required to do their job effectively and repeatedly.

Technical Selling Enterprises LLC (salesengineering.com) was founded in 1997 to address the lack of available services and products specifically for Sales Engineers. Actually, we've run across a dozen or so titles for the role - Application Engineer, Systems Engineer, Pre-Sales Consultant, Pre-Sales Support Specialist - any combination of prefix and suffix will do.

Our organization is an international company of highly seasoned and skilled ex-sales and sales engineering executives, managers, and senior contributors. The framework published on this site presents Sales Engineering improvement Solutions.
Services
It is far easier and more cost effective for post-sales to find new deals within existing customers than for pre-sales to find new customers.
Training alone is not enough to establish long-term meaningful change and value.
The framework presented in this site is designed to improve the effectiveness and productivity of SEs and SE management.
A vendor of Sales Engineering services should work closely with you to define measurable success criteria that achieve your SE improvement objectives.
An on-line SE Process Maturity Assessment can be an important first step for any new customer.
There are no existing commercial sales methodologies providing a start-to-finish workflow for pre-sales engineers to achieve fast, repeatable Solution Closures.
Every sales methodology is fundamentally the same having a handful of high level phases:Identify, Qualify, Develop, and Close.
As an example, qualification is gathered by the rep from their business constituents, and by the SE leverages from technical constituents.
In the Touch Point, the team identifies discrepancies in the stories they hear.
Our proven training programs have been delivered since 1997 in nearly 50 countries as education classes, seminars, sales conferences and kickoffs, and customized workshops.
Training is developed by SEs, for SEs.
Modern instructional design techniques directly apply lessons to live problematic deals, provide immediate peer feedback in the proper use of new skills, and enable SE management to own inspection, coaching, and reinforcement of their team's ability to Engineer the Technical Sale.
Take care when choosing a partner to deliver your SE training.
Most commercial sales methodologies have evolved from two sales approaches at IBM and Xerox that orginated over 40 years ago.
The products facilitate improved communication, collaboration, and productivity within the Sales Engineering team environment.
SEstart is a Microsoft Excel tool that helps SEs begin their field implementation of a Solution Sales Process by reinforcing best practices and engineering principles in the solution sale.
SEstart facilitates technical opportunity planning (TOP) review and communication between the SE and their peers, sales reps, and management.
Some sociologists speculate that by the next century English will become the ubiquitous language of business.
We contribute to our customers' success by empowering Sales Engineers to become more efficient and effective sales weapons on a global enterprise basis.
Sales Engineering improvement Solutions have been delivered internationally in nearly 50 countries to thousands of SEs.
Our commitment to the highest quality service is demonstrated in several Testimonials available for you to browse.
Our customers are those who require a Subject Matter Expert to explain the details of their complex solution -- Engineers, scientists, consultants, specialists -- Whatever you happen to call them.
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